The Agency
We partner with brands and artists to turn strong creative assets into measurable growth.
Not by chasing trends - but by building systems that connect story, distribution, and results.
Our Approach.
We don’t separate creative and performance.
They inform each other.
Strategy shapes the idea.
Creative earns attention.
Distribution converts attention into growth.
Selected Campaign Results
MISS C-LINE - Release Campaign
Objective
Align creative, audience targeting, and rollout timing around a single release window.
Approach
We unified the campaign across paid media, audience targeting, and content timing to support long-term growth rather than one-off spikes.
Result
Sustained listener growth beyond launch month, stronger organic traction, increased confidence in content creation, a Mexico tour, signing to Move Recordings / Musikvertrieb, cover placement on Apple Music Up Next, and a feature in Elle Suisse.
LAKNA - Release Campaign
Objective
Drive listener growth and build stronger release momentum.
Approach
We combined creative testing, paid media strategy, and territory-based optimisation to support both immediate traction and longer-term audience growth.
Result
High-engagement signals from paid media helped trigger additional streaming through algorithmic playlists, extending discovery and momentum beyond the campaign’s initial push.
JANTI - Streaming Campaign
Objective
Support Janti’s release with a campaign focused on audience growth, stream conversion, and sustained momentum.
Approach
We used targeted paid media, creative optimisation, and release-focused audience strategy to build momentum around the record and strengthen post-launch performance.
Result
Over 100k streams in 4 months, stronger release momentum, and a campaign structure designed to support continued discovery beyond the initial launch window.
Testimonials
“Hiring Caviar as our sub brand Before Colour' Creative Director has been the best decision weve made when it comes to brand and creative development” - Ed, Crayon Artel
“Over the years its been an absolute pleasure working with Caviar and the team at GOE, my clients are always met with such dedicated service and have grown so much since working with the company.” - Liza Mazur Mgmt
“Nous travaillons avec cette société depuis plus de 6 mois et les résultats ont été excellents. Leur analyse a largement contribué à l’amélioration de mes publicités.” - Lakna
Who is this for?
We work best with:
Fashion, music, and culture-led brands
Artists building long-term audiences
Founders and teams who care about both craft and outcomes
We work best in long-term partnerships, where creative and performance are built to compound.