Privacy policy.

This Privacy Policy explains how Good Over Evil Ltd ("we", "our", or "us") collects, uses, discloses, and safeguards your information when you visit our website [www.goodoverevil.co.uk] and engage with our services.

By using this website, you consent to the practices described in this policy.

1. Who We Are

Good Over Evil Ltd is a creative company based in London, UK, offering services in advertising strategy, digital marketing, content production, cinematography, and visual storytelling. This policy applies to both areas of our business:

Advertising Agency: Performance marketing, Meta/TikTok ads, campaign strategy.

Creative Studio: Cinematic content creation, directing, and post-production.

2. Information We Collect

We collect the following types of personal data through our website forms, newsletter sign-ups, client bookings, and contact pages:

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Identity Data: Name, company name
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Contact Data: Email address, phone number

Project Info: Budgets, timelines, creative briefs

Technical Data: IP address, browser type, device information

Usage Data: Website interactions (via cookies or analytics tools)

Marketing Data: Your preferences for receiving updates

3. How We Use Your Information

We use your personal information to:

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Respond to inquiries and project briefs
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Deliver services you’ve requested
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Send newsletters and insights (if you’ve opted in)

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Improve our website and user experience
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Run targeted ad campaigns (if consented)

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Comply with legal obligations
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4. Sharing Your Data

We do not sell your data.
We may share it with:

Service providers (e.g., web hosting, analytics platforms like Google Analytics, email services like Mailchimp)

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Payment processors
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Subcontracted creatives (if required for your project and under NDA)

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Legal authorities, if required by law
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5. Your Rights (GDPR)

If you are based in the UK or EU, you have the right to:

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Access your data
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Request correction or deletion
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Withdraw consent at any time
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Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, please email: goodoverevilent@gmail.com

6. Data Retention

We retain your personal data only as long as necessary for:

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Project completion and communication
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Marketing (until you unsubscribe)
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Legal compliance (e.g. tax record keeping)

7. Cookies

We use cookies and similar tracking technologies to improve user experience and analyze website traffic. You can control cookies through your browser settings.

8. Third-Party Links

Our website may include links to external sites (e.g., Vimeo, Instagram, client features). We are not responsible for the privacy practices of these third parties.

9. Security

We take data protection seriously. Your information is stored securely and accessed only by those who need it for legitimate business purposes.

10. Policy Updates

We may update this Privacy Policy occasionally. Any significant changes will be posted on this page. Continued use of the site means acceptance of any updates.

11. Contact Us

For questions or concerns regarding this policy, contact:
Good Over Evil Ltd
Email: goodoverevilent@gmail.com
London, UK